BUILT TO BE ONE
CRAFT. CULTURE. COMMITMENT.
2B1 Group helps owner-led and family-owned service businesses improve profitability, strengthen leadership, establish accountability, and grow without depending entirely on the owner.
An operator's perspective, not a generic program
Real Operating Experience
Led by a business operator who has grown revenue, protected margins, made payroll, and been accountable for results — not a career consultant.
Honest, Objective Assessment
We tell owners what they need to hear, not simply what they want to hear — then prioritize the highest-impact issues first.
Implementation, Not Just Advice
A report alone doesn't change a business. We stay through execution with scorecards, ownership, deadlines, and accountability.
Busier than ever, but not as profitable as you should be?
Most owners are experts in their trade — but growth creates confusion, inefficiency, weak accountability, and owner dependency. These are the questions we help you answer.
Services built around clarity, accountability, and results
We don't stop at identifying problems. We help you prioritize the issues, build the plan, assign accountability, and implement the improvements.
Business Assessment & Diagnostic
A structured evaluation of leadership, operations, financials, people, and processes — delivered as a prioritized action plan.
Strategic & Operational Advisory
Ongoing support for owners and leadership teams as they implement improvements and make important decisions.
Implementation & Accountability
Regular meetings, scorecards, assigned responsibilities, and deadlines — because follow-through changes businesses.
Operational Improvement
Workflows, roles, communication, handoffs, bottlenecks, and meetings — removing friction so work gets done.
Leadership & Organizational Development
Defining responsibilities, strengthening leadership teams, establishing expectations, and developing managers.
Family-Business & Succession Advisory
Leadership transition, next-generation readiness, governance, and succession — with respect for family dynamics.
Diagnose. Prioritize. Implement.
Our approach connects strategy to daily execution — the space between a business coach, a traditional consultant, and a full-time executive hire.
See the business clearly
We begin with listening. A comprehensive assessment examines the entire business — not one isolated issue — to identify what is truly holding it back.
Focus on what matters most
We turn complicated problems into clear priorities: a practical, customized action plan with ownership, deadlines, and measurable results.
Turn the plan into results
We stay with you through execution — scorecards, progress tracking, and specialized professional partners when needed.
An operator, not a career consultant
Jason R. Adams is a seasoned business leader with more than 30 years of experience leading, growing, and transforming companies in the service and construction industries. He began his career in the field, advanced through project management and sales leadership, and served as President of both a family-owned company and a large commercial flooring operation — a perspective that connects executive strategy with the realities of frontline operations.
Along the way he helped grow annual revenue from roughly $6 million to $20 million while increasing gross profit from 10% to 32%, rebuilt leadership teams, and helped create workplace cultures centered on trust, accountability, teamwork, and results. Having personally navigated family-business ownership, leadership transitions, and periods of rapid growth, he understands the pressures owners face firsthand.
Jason founded 2B1 to be the trusted operating partner he saw so many owners missing — experienced, practical guidance, not theoretical advice. Known for a straightforward, hands-on, people-focused approach, he measures success by owners regaining confidence and control, teams working with purpose, and family businesses preserving the legacies they've worked so hard to build.
Two is better than one. Four is even better.
2B1 is built as a team of senior professionals who can oversee, audit, and strengthen any part of your business — strategy, finance, marketing, and legal — under one roof.
A 30-year construction and service-business operator who has led companies from the field to the executive suite. Strategy, operations, leadership development, and accountability.
Founding partner of Murray & Regan Law, Dan serves as outside general counsel to companies between $5M and $50M in revenue, guiding M&A, corporate governance, and business certification. An owner in companies across six industries himself, he turns complex legal issues into practical strategies.
Barrett brings a rare mix of investing in companies and running them — as investment banker, investor, president, CFO, and COO for businesses from pre-revenue to $100 million. He holds an MBA from Kellogg and a BS in Finance from Marquette.
Founder and Fractional CMO of Roe Consulting Group, Nick brings 17+ years helping businesses accelerate growth through strategic marketing leadership, scalable systems, and data-driven execution — from startups to multi-location organizations.
Owners who regained control
The transformation we work toward with every client: from overwhelmed and reactive to focused, informed, and in control.
For the first time in years, I'm not the bottleneck. We have clear priorities, my leadership team owns their numbers, and I finally have time to work on the business instead of in it.
We'd tried consultants before and nothing changed. The difference here was implementation — scorecards, deadlines, and someone holding all of us accountable, including me.
They understood family-business dynamics in a way no one else did. My son is now ready to lead, our roles are clear, and the company is stronger than when I ran everything myself.
Ideas for building a better business
Why every decision still goes through you — and how to change it
Read more →
Revenue is growing, but profit isn't. Where the margin is going
Read more →
Why your meetings don't produce action — and what to do instead
Read more →
Preparing the next generation to lead the family business
Read more →Clarity. Accountability. Better Business.
Start with a confidential conversation about your business — where it stands, what's holding it back, and what to fix first. No pressure, no jargon, no one-size-fits-all system.
You know your business. We help you build it stronger.